Our Story

SofeaRose was founded by Zaki & Farrah, two young pharmacists with a shared vision for modest fashion.

First printed scarf launched — Selena — marking the beginning of a signature design language.

Opened first outlet at Bangi Sentral — bringing the Sofearose experience to the physical world.

Collaborated with a well-known fashion brand in Japan, Hakata Accessories International, to produce the Hydrangea series.

Collaborated with Malaysian Art Icon, Prof. Yusof Ghani, for their first solo Art to Wear Fashion Show at London.

Wavy series launched — inspired by the unique rhythm of wave patterns found in nature.

Bangi Sentral boutique relocated to a new, larger location to accommodate growing demand.

Madrid series launched — a tribute to the timeless beauty of Madrid's Islamic Architecture.

SofeaRose Fashion Show at Madrid, Spain — a milestone moment on the international fashion stage.

Mermaid series launched — a portion of sales contributed to the Sea Turtle Research Unit (SEATRU) to support sea turtle conservation.

Melawati Mall boutique opened — expanding the brand's presence across Klang Valley.

Escapade series launched — playfully inspired by Tetris, the legendary video game.

Curlicue series launched — inspired by the graceful fins of the Beta Fish (Siamese Fighting Fish).

SofeaRose × Yusof Ghani — Segerak VIII : Utopia was graciously officiated by His Royal Highness Sultan Azlan Muhibbuddin Shah, the Sultan of Perak.

Primadonna series launched — inspired by Erra Fazira, award-winning actress and icon of Malaysian entertainment.

Central I-City boutique opened — bringing Sofearose to Shah Alam's landmark destination.

SofeaRose × Diana Danielle for Raya — a celebrated collaboration that brought joy during an extraordinary year.

SofeaRose × KPDNHEP — a meaningful collaboration affirming the brand's role in the national fabric of Malaysian business and culture.